Ella Hillered
(◕‿◕✿)
Specialised in UX – creating intuitive experiences that delight users and drive business value.
Selected Work
I lead the UX-design for the strategic integration between SAS EuroBonus and Scandic Friends. By mapping complex user journeys and aligning dual brand identities, we created a seamless flow for point exchange and status matching for thousands of users.
From concept to launch, we designed this entirely new feature from scratch. We made finding and booking bonus flights intuitive.
Optimizing one SAS most visited pages to make it easier for user to find their perfect trip, increasing conversion by adding a sence of urgency as well as making the pages more visually appealing.
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About me
Product Designer and Creative based in Stockholm, specialized in making the complex feel simple. Across 5+ years of experience and a foundation at Hyper Island, I've helped global brands like SAS and Electrolux bridge the gap between user needs and business goals. I thrive where strategy meets craft, where cross-functional collaboration is the standard, and where design decisions are rooted in user research — building products people love to use.
